About us
New Dawn Associates pioneered community-based tourism in Rwanda and has trained Rwanda's guides in thematic interpretation since 2006. We shaped the interpretive experience at the Kigali Genocide Memorial and created the framework and experiences for how Rwanda's transformation is shared.
As a social enterprise, we hold exclusive access to reconciliation villages and Villages of Hope. We are the only experience provider in Rwanda entrusted to facilitate conversations with survivors, perpetrators, and communities rebuilding after the 1994 genocide against the Tutsi.
What Do We Have to Offer?
We answer the question nobody else does: How do victims and perpetrators become neighbors, friends, and partners?
Your journey centers on conversations that shouldn't be possible—between genocide survivors and those who harmed them, now rebuilding together.
This access can't be bought, only earned through trust. We created Rwanda's most sought-after experiences through two decades of community partnership. Everyone else sells them—we're the source.
Witness the unbearable and the beautiful: the capacity for evil and resilience we all carry, and the transformative power of forgiveness. Part of every booking generates income for host families and supports the community projects where former enemies work side by side—so you're not just witnessing reconciliation, you're contributing to it.
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Designing a Tour for a Delegation or Student Group?
We create custom immersions for organizations, professionals, and institutions seeking deep engagement with Rwanda's practitioners and communities. From healthcare delegations to advocacy groups, we build programs around your mission. Explore Custom Programs →
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How does tourism pave the way for reconciliation in Rwanda?
New Dawn Associates uncovers the power of tourism to connect people. When visitors join tours like the Reconciliation Village Tour, they engage directly with stories of survival and coexistence post-genocide. Experiences like these bridge divides, enhance understanding, and support community projects.
How do you think travel can continue to heal and connect communities worldwide?
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